A group, four strong identities: a look back at two years of rebranding our companies

For over 17 years, WENES has established itself as a key player in the world of stands, events, workspace fitting, and modular solutions. But behind the scenes, a fundamental transformation has mobilized all our teams for two years: the rebranding of our companies.

Discover WENES GROUP
WENES Group Presentation

A redesign born from our DNA

It all started with WENES Stand, the group's historical activity and THE brand that built our reputation.
We have chosen to to share our reason for being Who are we today? What are our values? What experience do we want to offer our clients? This work has been collective, involving our teams at every step, to arrive at a new identity in line with our on-the-ground reality.

 

Result?
A Colorful, creative, and assertive brand territory, which highlights achievements, internal talents, and especially our clients, becoming the best ambassadors for our quality standards. The site has been completely redesigned to showcase testimonials, achievements, and tailor-made expertise.

Then a progressive shedding of our other brands

Building on this momentum, we continued the redesign to:

Each entity now has its own identity, consistent with its mission, market, and target audience. But they all share a common foundation: Customization, user experience, and a passion for places that bring people together.

 

A beautiful example of this complementarity?
The Jeremias Brand Showroom, a project combining space planning and product enhancement to discover here 

Discover the Jeremias showroom

The Evolution of the Logos of the Group

2 years of strategy... and some results!

This project involved:

  • The graphic redesign of the 4 brands
  • A short story editorial strategy and SEO
  • The creation of 4 websites high-impact

Objective: Gain visibility, clarity, and digital performance.
Mission accomplished: all of our brands now appear on the first page of Google, in both organic search and paid search.

WENES Group presentation with our 4 complementary business lines

And finally... reveal WENES Group 

The final piece of the puzzle: the Motherboard, WENES Group.

It was time to give it a voice, a vision, a color.
Today, the WENES Group is a name, a face, and a purpose: highlight the complementarity of our 4 professions for our clients, creating bespoke spaces that generate business, emotions, and notoriety.

SEE THE FULL PRESENTATION

This redesign project is a collective adventure. A source of pride. And above all, a starting point to go even further together.

 

Thanks to our teams, our clients, our partners.
Stay in touch, WENES Group has many more surprises to offer you in the coming days and months. 

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