Ciel Étanche chose a modular stand designed to last. A few weeks later, the same setup was deployed at the Copropriété Salon, with 95 % of the displays being kept exactly the same.
The architecture of the stand is based on a central reserve and two discussion areas, one on each side. The wooden arches structure the space and give it an immediately recognizable character, and the central bar completes the arrangement and invites people to stop and have a chat.
This is precisely the advantage of modularity: a stand designed once, deployed several times, without ever seeming redundant.
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