This year, Cencora, formerly Alliance Healthcare, has taken a significant step forward: a new, more colorful and more assertive identity. The PharmagoraPlus 2026 exhibition was the perfect opportunity to showcase it!
Until now, our teams designed two separate stands: a custom stand on Pharmagora and a modular stand at the Pharmacists’ Congress.
This year, we changed the logic and made just one hybrid stand 41.25 m².
A modular base for the entire stand, complemented by custom-made elements Its house-shaped structure, an immediate visual signature at the heart of the design. And an LED integration that makes all the difference. This luminosity reveals the vivid colors of the new logo and captures the eye as soon as one enters the hallway.
The result: a warm space for exchanges, graphic for visual impact and flexible for future exhibitions.
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