Mizkan, the world's leading supplier of rice vinegar, wanted a stand at SIAL Paris that showcases its range, strengthens its visibility, and welcomes tastings and exchanges.
The solution? A modular stand measuring 21 m² that combines three functions. Presentation areas display the range on shelves, in showcases and on counters. Two reception counters, emblazoned with Mizkan’s colors, open the stand onto the aisle and welcome visitors. An exchange area at the back of the stand allows visitors to sit down and continue the discussion.
The visitor identifies Mizkan from the entrance, then discovers the products in an area designed for tasting.
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